Earlier this evening, I was reading some fashion websites to catch up on trends and other news in the fashion industry. I have been pretty busy lately, so I have not had an opportunity to keep up with all of the things that are happening fashion-wise. To my surprise, I came across article after article on the new ‘Versace’ line that will be available at H&M stores.
Now, I was a bit shocked when I read this news, because for some reason it seems out-of-this-world for Versace to team up with H&M for a limited edition clothing line. It seemed a lot more feasible for Missoni to team up with Target than for Versace to design clothing for H&M. Versace is such a high-end brand & normally I wouldn’t think that they would market a version of their signature line to a mainstream market.
Apparently, the new line will focus on a wide range of clothing: Dresses, Leggings, Accessories, Leather Jackets & High-Heel Boots are all set to be included in this exclusive line for the store. It really seems like they really put a lot of effort & thought behind the designs of the clothes, which I thoroughly appreciate.
I saw the preview of a few select items of clothing online & they look absolutely amazing! There is something about limited edition clothing that I’m really drawn to. Perhaps it’s the exclusivity of the pieces or just clever marketing that makes me go wild. I suspect it’s a combination of both…
Nonetheless, I am a bit bummed out that the closest H&M to me is over 100 miles away! I am really tempted to just take a trip to check it out. From what I have seen so far, it seems to be totally worth it.
Versace for H&M is set to launch in November 2011.